Blending in
Same stock photos, same promises, same blue. Buyers can't tell you apart, so they compare prices.
Standing out
Be specific about who you serve and show it.
The cost of looking like everyone else
Blending in feels safe. It quietly costs you the premium.
- Looking generic turns you into a commodity.
- Commodities compete on price.
- Distinct is not loud; it is specific.
Jose Ahmad
Soul of a Designer, DNA of a Strategist.
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