Topic · 2 posts

Pricing

How to charge what the work is worth, and get buyers to agree to it.

All Branding Strategy Pricing Case notes

A car in low light

Latest in Pricing · 2 Nov 2025 · 5 min read

Pricing is a design problem

Buyers decide what you are worth before they see a number. The way you present the offer sets the price ceiling, not the spreadsheet.

More in Pricing

A watch face

Pricing · 12 Sep 2025 · 8 min read

How to justify a 20–40% price increase

Other topics

Branding3 postsHow a brand earns trust before anyone reads a word.Strategy4 postsPositioning, focus, and the choices that make price a non-issue.Case notes2 postsWhat changed, what it cost, and what it bought.