Out of sight
A buyer who can't recall your name will search for the cheapest option.
Be remembered
Show up the same way, often.
Invisible brands compete on price
If buyers can't remember you, price is the only thing left to compare.
- Memory is a competitive advantage.
- Forgettable brands get compared on price.
- Repetition builds memory.
Jose Ahmad
Soul of a Designer, DNA of a Strategist.
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