Fast is cheap
Anyone can make something quickly. Few can make the right thing.
The thinking
Most of the work happens before anything is drawn.
Why I don't do fast
Fast work is cheap work. The thinking is what you are paying for.
- Speed hides shallow thinking.
- The strategy phase is where the value is made.
- Good work takes the time it takes.
Jose Ahmad
Soul of a Designer, DNA of a Strategist.
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